{"id":21287,"date":"2024-07-10T14:51:22","date_gmt":"2024-07-10T18:51:22","guid":{"rendered":"https:\/\/cleanlist.ca\/?p=21287"},"modified":"2024-11-12T15:10:15","modified_gmt":"2024-11-12T19:10:15","slug":"what-is-database-enrichment","status":"publish","type":"post","link":"https:\/\/dev.presshero.co\/cleanlistnew.ca\/what-is-database-enrichment\/","title":{"rendered":"What Is Database Enrichment?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"21287\" class=\"elementor elementor-21287\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d194a6c e-flex e-con-boxed e-con e-parent\" data-id=\"d194a6c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a29a32d elementor-widget elementor-widget-text-editor\" data-id=\"a29a32d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Database enrichment is part of the data hygiene process of improving the accuracy and reliability of your customer data. Enrichment specifically focuses on adding new and supplemental data points on customers and prospects in your database. Enrichment is often done with a database-cleaning schedule to ensure your database remains accurate and up-to-date moving forward.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-301a6ae e-flex e-con-boxed e-con e-parent\" data-id=\"301a6ae\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-573baf0 elementor-widget elementor-widget-text-editor\" data-id=\"573baf0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><span style=\"font-weight: normal;\">Why Database Enrichment Is Important<\/span><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-963f57f e-flex e-con-boxed e-con e-parent\" data-id=\"963f57f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-578df3f elementor-widget elementor-widget-text-editor\" data-id=\"578df3f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Database enrichment can drastically improve your customer experience. Accurate and enriched data can help create targeted and personalized campaigns. Not only can you leverage this additional data for enhanced campaign targeting, but it can also allow you to save money. By enriching your database, your focus shifts to keeping data that matters to your company and allows you to manage your database more effectively. Less relevant data can then be deleted for less storage in customer management solutions.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">As your business grows and your campaign goals change, you likely begin to collect consumer data in different ways for more targeted campaigns, or campaigns using different delivery methods. This leaves a gap in your older data as you were not collecting these data fields early on. By seeking out businesses to enrich your data you can transfer these older customers into your new marketing initiatives.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b81646 e-flex e-con-boxed e-con e-parent\" data-id=\"6b81646\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ab45cf elementor-widget elementor-widget-text-editor\" data-id=\"1ab45cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">Best Practices<\/span><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-84909ec e-flex e-con-boxed e-con e-parent\" data-id=\"84909ec\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c181e77 elementor-widget elementor-widget-text-editor\" data-id=\"c181e77\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The enrichment process for every business depends on the data collected and the data elements you are looking at getting enriched. Because this process is different for each business there is not one way to approach this process. But, there are steps every business can take to make the process as easy as possible.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1001efe e-flex e-con-boxed e-con e-parent\" data-id=\"1001efe\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-baeb111 elementor-widget elementor-widget-text-editor\" data-id=\"baeb111\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><span style=\"font-weight: 400;\">Setting clear criteria for the goals of the campaign or the goal of your data enrichment efforts to dictate which data elements are needed in the enrichment process.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0475fe2 e-flex e-con-boxed e-con e-parent\" data-id=\"0475fe2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0faeec1 elementor-widget elementor-widget-text-editor\" data-id=\"0faeec1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><span style=\"font-weight: 400;\">Develop a plan and a structure in which you can replicate the enrichment process in the future. By creating frameworks you can ensure that future enrichment efforts are consistent and reliable.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-12d7de5 e-flex e-con-boxed e-con e-parent\" data-id=\"12d7de5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f5cfef elementor-widget elementor-widget-text-editor\" data-id=\"9f5cfef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><span style=\"font-weight: 400;\">As your business grows and your data collection grows you want to ensure that your enrichment processes can grow with them. This is where removing as many manual touchpoints as possible comes into play. Automation ensures everything remains consistent and human error is low. <\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f16ed2d e-flex e-con-boxed e-con e-parent\" data-id=\"f16ed2d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1cddfbc elementor-widget elementor-widget-text-editor\" data-id=\"1cddfbc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creating a plan for an ongoing process. Data collection is an ongoing process and data collection efforts are all different. You don\u2019t collect every data field from every customer or prospect that visits your website or interacts with your business.\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b072f6 e-flex e-con-boxed e-con e-parent\" data-id=\"2b072f6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b371f24 elementor-widget elementor-widget-text-editor\" data-id=\"b371f24\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As with any campaign or internal effort, it is extremely important to create a plan, follow the plan, and document the plan. This ensures that moving forward you and your team can continue to replicate the results with ease and work on improvements.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-397b451 e-flex e-con-boxed e-con e-parent\" data-id=\"397b451\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3389c8d elementor-widget elementor-widget-text-editor\" data-id=\"3389c8d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">Database Enrichment Services<\/span><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8376820 e-flex e-con-boxed e-con e-parent\" data-id=\"8376820\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4ab0f0 elementor-widget elementor-widget-text-editor\" data-id=\"b4ab0f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">There is no shortage of database enrichment services. With new lead companies popping up every day, determining who would provide the best enrichment data can be difficult. Additionally, there is lots of manual work that your own team can do through platforms such as LinkedIn, but, this takes time. If you are looking for a product\/service that handles the heavy lifting for you then this process is not appealing.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">One of the most common challenges is determining if a product or a service is best for you. Buying a product that claims to be the one-stop shop for your enrichment needs can be very attractive. All-in-one products can be helpful, but they show their limitations early on. With services, you can feel more assured that you are receiving up-to-date and accurate data as teams are monitoring and enhancing not only the enrichment service but adding new data streams regularly to expand the reach.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-207c9aa e-flex e-con-boxed e-con e-parent\" data-id=\"207c9aa\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-395767b elementor-widget elementor-widget-text-editor\" data-id=\"395767b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">Database Cleaning Services<\/span><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0d8f91c e-flex e-con-boxed e-con e-parent\" data-id=\"0d8f91c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40e7328 elementor-widget elementor-widget-text-editor\" data-id=\"40e7328\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A common service to pair alongside a database enrichment service is to clean and schedule a maintenance plan. As you are adding more data to your existing database there is a high risk that you are adding data to incorrect contact fields, outdated contact fields, or to contacts that have moved. Pairing a database cleaning service to your enrichment program helps ensure that this is not the case. You don\u2019t want to waste money by enriching outdated or incorrect data.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d8b3a2 e-flex e-con-boxed e-con e-parent\" data-id=\"7d8b3a2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10bd05d elementor-widget elementor-widget-text-editor\" data-id=\"10bd05d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><span style=\"font-weight: normal;\">How Cleanlist Helps<\/span><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-588c446 e-flex e-con-boxed e-con e-parent\" data-id=\"588c446\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-714ee0a elementor-widget elementor-widget-text-editor\" data-id=\"714ee0a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Cleanlist is Canada\u2019s largest customer data company. With Cleanlist you can ensure your <a href=\"https:\/\/dev.presshero.co\/cleanlistnew.ca\/database-cleaning-enhancement\/\">database enrichment<\/a> plan is as accurate and up-to-date as possible. As Cleanlist uses dozens of data sources, is constantly adding and updating these collection methods, and updating records daily, your data will be good to go for your next campaign. Not to mention the opportunity to leverage Cleanlist\u2019s database cleaning service in tandem. This way, you can be sure your data is clean and enriched all at once and not have to worry about sending your data to multiple businesses to achieve your desired result.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Database enrichment is part of the data hygiene process of improving the accuracy and reliability of your customer data. Enrichment specifically focuses on adding new and supplemental data points on customers and prospects in your database. Enrichment is often done with a database-cleaning schedule to ensure your database remains accurate and up-to-date moving forward. Why [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":23201,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[112],"tags":[116,115],"vertical":[],"topic":[],"solutions":[103],"class_list":["post-21287","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-database","tag-insight","solutions-clean-enrich-your-data"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is Database Enrichment? - Cleanlist<\/title>\n<meta name=\"description\" content=\"Database enrichment is part of the data hygiene process of improving the accuracy and reliability of your customer data.\" 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