{"id":14770,"date":"2023-10-24T09:45:21","date_gmt":"2023-10-24T13:45:21","guid":{"rendered":"https:\/\/cleanlist.ca\/?p=14770"},"modified":"2024-11-01T10:18:41","modified_gmt":"2024-11-01T14:18:41","slug":"the-death-of-direct-mail-fake-news","status":"publish","type":"post","link":"https:\/\/dev.presshero.co\/cleanlistnew.ca\/the-death-of-direct-mail-fake-news\/","title":{"rendered":"The Death of Direct Mail – Fake News"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

October 24, 2023<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t
Direct Mail Showing Resilience Over the Last 10 Years<\/b><\/h5>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

Direct mail volumes remain consistent in Canada. As we endure the digital takeover of marketing endeavors, we can see that direct mail is remaining a relevant communication method according to Canada Post\u2019s annual reports. Since 2012, Canada Post reports that the volume of direct mail campaigns has declined by 18%. A large portion of that decline came in 2020 during the pandemic where the volume dropped an astounding 27%. Since then, reported volumes recovered a total of 20% in the 2 years following. Depending on how Q3 and Q4 goes for 2023, there possibly could be more adding to that recovery. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"Canada\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

There is an expectation that direct mail would be a dying marketing effort in the digital age. However, the rate in which it is declining isn\u2019t what most people would expect. Here’s a potential reason as to why:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
The Canadian Anti-Spam Legislation (CASL) and Multichannel Marketing<\/b><\/h5>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

The <\/span>Canadian Anti-Spam Legislation (CASL)<\/span><\/a> plays a large role in the impact that digital marketing can have on Canadian citizens. Uniquely Canadian, this legislation requires marketers obtain explicit opt-in consent, before sending even the first message. On top of that, they must offer the standard opt-out clauses on every digital out-reach, giving the individual the ability to stop digital communications without reason.\u00a0<\/span><\/p>

However, opting out doesn\u2019t always translate to being \u201cnot interested\u201d. A customer declining digital communication could mean they are opting out to keep their devices tidy. For this reason, more and more marketers are using multichannel approaches, including direct mail, to ensure their customers aren\u2019t lost to CASL miscommunication. Direct mail has not lost its relevance in Canada. In fact, it complements digital strategies by providing a tangible and personal touch to the customer experience. The synergy between the two approaches allows for a more holistic marketing strategy.<\/span><\/p>

If you are looking to bolster your direct mail campaign, get access to ResponseCanada\u2122 Consumer as an excellent resource to locate your target market in Canada. You can do your own real-time queries with Cleanlist\u2019s online tool at <\/span>cloud.cleanlist.ca<\/span><\/a> or book a meeting with us today to find out what Cleanlist can do for you!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

by Sarah Lightfoot, Cleanlist Product Manager<\/span><\/i><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

About the data:<\/b> The data presented in this report was summarized from Canada Post\u2019s Quarterly Financial Reports Q1 2022 to Q2 2023 and Annual Financial Reports 2012 to 2022. To learn more about the data or for additional information, contact <\/span>sales@cleanlist.ca<\/span><\/a>. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

October 24, 2023 Direct Mail Showing Resilience Over the Last 10 Years Direct mail volumes remain consistent in Canada. As we endure the digital takeover of marketing endeavors, we can see that direct mail is remaining a relevant communication method according to Canada Post\u2019s annual reports. Since 2012, Canada Post reports that the volume of […]<\/p>\n","protected":false},"author":4,"featured_media":23202,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[82],"tags":[],"vertical":[69,75,76,80,74,70,71,72,77,73,78,79],"topic":[],"solutions":[105],"class_list":["post-14770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-release","vertical-alumni-services","vertical-automotive","vertical-business-services","vertical-collection-agencies","vertical-consumer-products-services","vertical-financial-insurance-services","vertical-home-improvement","vertical-marketing-service-providers","vertical-not-for-profit","vertical-publishing-media","vertical-retail","vertical-utilities","solutions-letter-mailing"],"acf":[],"yoast_head":"\nThe Death of Direct Mail - Fake News - Cleanlist<\/title>\n<meta name=\"description\" content=\"As we endure the digital takeover of marketing, we can see that direct mail is remaining a relevant communication method.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dev.presshero.co\/cleanlistnew.ca\/the-death-of-direct-mail-fake-news\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Death of Direct Mail - Fake News - Cleanlist\" \/>\n<meta property=\"og:description\" content=\"As we endure the digital takeover of marketing, we can see that direct mail is remaining a relevant communication method.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dev.presshero.co\/cleanlistnew.ca\/the-death-of-direct-mail-fake-news\/\" \/>\n<meta property=\"og:site_name\" content=\"Cleanlist\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-24T13:45:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-01T14:18:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dev.presshero.co\/cleanlistnew.ca\/wp-content\/uploads\/2024\/10\/news.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1780\" \/>\n\t<meta property=\"og:image:height\" content=\"1661\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Cleanlist.ca\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cleanlist.ca\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/dev.presshero.co\/cleanlistnew.ca\/the-death-of-direct-mail-fake-news\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/dev.presshero.co\/cleanlistnew.ca\/the-death-of-direct-mail-fake-news\/\"},\"author\":{\"name\":\"Cleanlist.ca\",\"@id\":\"https:\/\/dev.presshero.co\/cleanlistnew.ca\/#\/schema\/person\/540973cac11d5e6d27b9e54f21ea074a\"},\"headline\":\"The Death of Direct Mail – Fake News\",\"datePublished\":\"2023-10-24T13:45:21+00:00\",\"dateModified\":\"2024-11-01T14:18:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/dev.presshero.co\/cleanlistnew.ca\/the-death-of-direct-mail-fake-news\/\"},\"wordCount\":415,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/dev.presshero.co\/cleanlistnew.ca\/#organization\"},\"image\":{\"@id\":\"https:\/\/dev.presshero.co\/cleanlistnew.ca\/the-death-of-direct-mail-fake-news\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dev.presshero.co\/cleanlistnew.ca\/wp-content\/uploads\/2024\/10\/news.png\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/dev.presshero.co\/cleanlistnew.ca\/the-death-of-direct-mail-fake-news\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dev.presshero.co\/cleanlistnew.ca\/the-death-of-direct-mail-fake-news\/\",\"url\":\"https:\/\/dev.presshero.co\/cleanlistnew.ca\/the-death-of-direct-mail-fake-news\/\",\"name\":\"The Death of Direct Mail - Fake News - Cleanlist\",\"isPartOf\":{\"@id\":\"https:\/\/dev.presshero.co\/cleanlistnew.ca\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/dev.presshero.co\/cleanlistnew.ca\/the-death-of-direct-mail-fake-news\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/dev.presshero.co\/cleanlistnew.ca\/the-death-of-direct-mail-fake-news\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dev.presshero.co\/cleanlistnew.ca\/wp-content\/uploads\/2024\/10\/news.png\",\"datePublished\":\"2023-10-24T13:45:21+00:00\",\"dateModified\":\"2024-11-01T14:18:41+00:00\",\"description\":\"As we endure the digital takeover of marketing, we can see that direct mail is remaining a relevant communication method.\",\"breadcrumb\":{\"@id\":\"https:\/\/dev.presshero.co\/cleanlistnew.ca\/the-death-of-direct-mail-fake-news\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dev.presshero.co\/cleanlistnew.ca\/the-death-of-direct-mail-fake-news\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dev.presshero.co\/cleanlistnew.ca\/the-death-of-direct-mail-fake-news\/#primaryimage\",\"url\":\"https:\/\/dev.presshero.co\/cleanlistnew.ca\/wp-content\/uploads\/2024\/10\/news.png\",\"contentUrl\":\"https:\/\/dev.presshero.co\/cleanlistnew.ca\/wp-content\/uploads\/2024\/10\/news.png\",\"width\":1780,\"height\":1661,\"caption\":\"cartoon rendering of woman holding microphone standing in front of a news article\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dev.presshero.co\/cleanlistnew.ca\/the-death-of-direct-mail-fake-news\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/dev.presshero.co\/cleanlistnew.ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Death of Direct Mail – Fake News\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dev.presshero.co\/cleanlistnew.ca\/#website\",\"url\":\"https:\/\/dev.presshero.co\/cleanlistnew.ca\/\",\"name\":\"Cleanlist\",\"description\":\"Canada's largest customer data solutions company\",\"publisher\":{\"@id\":\"https:\/\/dev.presshero.co\/cleanlistnew.ca\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dev.presshero.co\/cleanlistnew.ca\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/dev.presshero.co\/cleanlistnew.ca\/#organization\",\"name\":\"Cleanlist\",\"url\":\"https:\/\/dev.presshero.co\/cleanlistnew.ca\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dev.presshero.co\/cleanlistnew.ca\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/dev.presshero.co\/cleanlistnew.ca\/wp-content\/uploads\/2022\/11\/CleanlistLogoGreen-1.svg\",\"contentUrl\":\"https:\/\/dev.presshero.co\/cleanlistnew.ca\/wp-content\/uploads\/2022\/11\/CleanlistLogoGreen-1.svg\",\"caption\":\"Cleanlist\"},\"image\":{\"@id\":\"https:\/\/dev.presshero.co\/cleanlistnew.ca\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/dev.presshero.co\/cleanlistnew.ca\/#\/schema\/person\/540973cac11d5e6d27b9e54f21ea074a\",\"name\":\"Cleanlist.ca\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dev.presshero.co\/cleanlistnew.ca\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4b4a0598793e8eb49559c782f972799d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4b4a0598793e8eb49559c782f972799d?s=96&d=mm&r=g\",\"caption\":\"Cleanlist.ca\"},\"sameAs\":[\"https:\/\/v35.cleanlist.ca\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Death of Direct Mail - Fake News - Cleanlist","description":"As we endure the digital takeover of marketing, we can see that direct mail is remaining a relevant communication method.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dev.presshero.co\/cleanlistnew.ca\/the-death-of-direct-mail-fake-news\/","og_locale":"en_US","og_type":"article","og_title":"The Death of Direct Mail - Fake News - Cleanlist","og_description":"As we endure the digital takeover of marketing, we can see that direct mail is remaining a relevant communication method.","og_url":"https:\/\/dev.presshero.co\/cleanlistnew.ca\/the-death-of-direct-mail-fake-news\/","og_site_name":"Cleanlist","article_published_time":"2023-10-24T13:45:21+00:00","article_modified_time":"2024-11-01T14:18:41+00:00","og_image":[{"width":1780,"height":1661,"url":"https:\/\/dev.presshero.co\/cleanlistnew.ca\/wp-content\/uploads\/2024\/10\/news.png","type":"image\/png"}],"author":"Cleanlist.ca","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Cleanlist.ca","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/dev.presshero.co\/cleanlistnew.ca\/the-death-of-direct-mail-fake-news\/#article","isPartOf":{"@id":"https:\/\/dev.presshero.co\/cleanlistnew.ca\/the-death-of-direct-mail-fake-news\/"},"author":{"name":"Cleanlist.ca","@id":"https:\/\/dev.presshero.co\/cleanlistnew.ca\/#\/schema\/person\/540973cac11d5e6d27b9e54f21ea074a"},"headline":"The Death of Direct Mail – Fake News","datePublished":"2023-10-24T13:45:21+00:00","dateModified":"2024-11-01T14:18:41+00:00","mainEntityOfPage":{"@id":"https:\/\/dev.presshero.co\/cleanlistnew.ca\/the-death-of-direct-mail-fake-news\/"},"wordCount":415,"commentCount":0,"publisher":{"@id":"https:\/\/dev.presshero.co\/cleanlistnew.ca\/#organization"},"image":{"@id":"https:\/\/dev.presshero.co\/cleanlistnew.ca\/the-death-of-direct-mail-fake-news\/#primaryimage"},"thumbnailUrl":"https:\/\/dev.presshero.co\/cleanlistnew.ca\/wp-content\/uploads\/2024\/10\/news.png","articleSection":["News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/dev.presshero.co\/cleanlistnew.ca\/the-death-of-direct-mail-fake-news\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/dev.presshero.co\/cleanlistnew.ca\/the-death-of-direct-mail-fake-news\/","url":"https:\/\/dev.presshero.co\/cleanlistnew.ca\/the-death-of-direct-mail-fake-news\/","name":"The Death of Direct Mail - Fake News - Cleanlist","isPartOf":{"@id":"https:\/\/dev.presshero.co\/cleanlistnew.ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dev.presshero.co\/cleanlistnew.ca\/the-death-of-direct-mail-fake-news\/#primaryimage"},"image":{"@id":"https:\/\/dev.presshero.co\/cleanlistnew.ca\/the-death-of-direct-mail-fake-news\/#primaryimage"},"thumbnailUrl":"https:\/\/dev.presshero.co\/cleanlistnew.ca\/wp-content\/uploads\/2024\/10\/news.png","datePublished":"2023-10-24T13:45:21+00:00","dateModified":"2024-11-01T14:18:41+00:00","description":"As we endure the digital takeover of marketing, we can see that direct mail is remaining a relevant communication method.","breadcrumb":{"@id":"https:\/\/dev.presshero.co\/cleanlistnew.ca\/the-death-of-direct-mail-fake-news\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dev.presshero.co\/cleanlistnew.ca\/the-death-of-direct-mail-fake-news\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dev.presshero.co\/cleanlistnew.ca\/the-death-of-direct-mail-fake-news\/#primaryimage","url":"https:\/\/dev.presshero.co\/cleanlistnew.ca\/wp-content\/uploads\/2024\/10\/news.png","contentUrl":"https:\/\/dev.presshero.co\/cleanlistnew.ca\/wp-content\/uploads\/2024\/10\/news.png","width":1780,"height":1661,"caption":"cartoon rendering of woman holding microphone standing in front of a news article"},{"@type":"BreadcrumbList","@id":"https:\/\/dev.presshero.co\/cleanlistnew.ca\/the-death-of-direct-mail-fake-news\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dev.presshero.co\/cleanlistnew.ca\/"},{"@type":"ListItem","position":2,"name":"The Death of Direct Mail – Fake News"}]},{"@type":"WebSite","@id":"https:\/\/dev.presshero.co\/cleanlistnew.ca\/#website","url":"https:\/\/dev.presshero.co\/cleanlistnew.ca\/","name":"Cleanlist","description":"Canada's largest customer data solutions company","publisher":{"@id":"https:\/\/dev.presshero.co\/cleanlistnew.ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dev.presshero.co\/cleanlistnew.ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/dev.presshero.co\/cleanlistnew.ca\/#organization","name":"Cleanlist","url":"https:\/\/dev.presshero.co\/cleanlistnew.ca\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dev.presshero.co\/cleanlistnew.ca\/#\/schema\/logo\/image\/","url":"https:\/\/dev.presshero.co\/cleanlistnew.ca\/wp-content\/uploads\/2022\/11\/CleanlistLogoGreen-1.svg","contentUrl":"https:\/\/dev.presshero.co\/cleanlistnew.ca\/wp-content\/uploads\/2022\/11\/CleanlistLogoGreen-1.svg","caption":"Cleanlist"},"image":{"@id":"https:\/\/dev.presshero.co\/cleanlistnew.ca\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/dev.presshero.co\/cleanlistnew.ca\/#\/schema\/person\/540973cac11d5e6d27b9e54f21ea074a","name":"Cleanlist.ca","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dev.presshero.co\/cleanlistnew.ca\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4b4a0598793e8eb49559c782f972799d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4b4a0598793e8eb49559c782f972799d?s=96&d=mm&r=g","caption":"Cleanlist.ca"},"sameAs":["https:\/\/v35.cleanlist.ca\/"]}]}},"_links":{"self":[{"href":"https:\/\/dev.presshero.co\/cleanlistnew.ca\/wp-json\/wp\/v2\/posts\/14770"}],"collection":[{"href":"https:\/\/dev.presshero.co\/cleanlistnew.ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.presshero.co\/cleanlistnew.ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.presshero.co\/cleanlistnew.ca\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.presshero.co\/cleanlistnew.ca\/wp-json\/wp\/v2\/comments?post=14770"}],"version-history":[{"count":30,"href":"https:\/\/dev.presshero.co\/cleanlistnew.ca\/wp-json\/wp\/v2\/posts\/14770\/revisions"}],"predecessor-version":[{"id":23956,"href":"https:\/\/dev.presshero.co\/cleanlistnew.ca\/wp-json\/wp\/v2\/posts\/14770\/revisions\/23956"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.presshero.co\/cleanlistnew.ca\/wp-json\/wp\/v2\/media\/23202"}],"wp:attachment":[{"href":"https:\/\/dev.presshero.co\/cleanlistnew.ca\/wp-json\/wp\/v2\/media?parent=14770"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.presshero.co\/cleanlistnew.ca\/wp-json\/wp\/v2\/categories?post=14770"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.presshero.co\/cleanlistnew.ca\/wp-json\/wp\/v2\/tags?post=14770"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/dev.presshero.co\/cleanlistnew.ca\/wp-json\/wp\/v2\/vertical?post=14770"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/dev.presshero.co\/cleanlistnew.ca\/wp-json\/wp\/v2\/topic?post=14770"},{"taxonomy":"solutions","embeddable":true,"href":"https:\/\/dev.presshero.co\/cleanlistnew.ca\/wp-json\/wp\/v2\/solutions?post=14770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}