{"id":22624,"date":"2024-10-25T11:42:23","date_gmt":"2024-10-25T15:42:23","guid":{"rendered":"https:\/\/cleanlist.ca\/?post_type=case_study&#038;p=22624"},"modified":"2024-12-11T13:36:00","modified_gmt":"2024-12-11T17:36:00","slug":"non-profit-organization","status":"publish","type":"case_study","link":"https:\/\/dev.presshero.co\/cleanlistnew.ca\/case_study\/non-profit-organization\/","title":{"rendered":"Non-Profit Organization"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"22624\" class=\"elementor elementor-22624\" data-elementor-post-type=\"case_study\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b92b17 e-con-full e-flex e-con e-parent\" data-id=\"0b92b17\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-08e87f2 elementor-widget elementor-widget-text-editor\" data-id=\"08e87f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"vc_custom_heading\" style=\"text-align: center;\">CASE STUDIES<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-889a0aa e-flex e-con-boxed e-con e-parent\" data-id=\"889a0aa\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-15d8667 e-con-full e-flex e-con e-child\" data-id=\"15d8667\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e1c4acf elementor-widget elementor-widget-image\" data-id=\"e1c4acf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"339\" height=\"223\" src=\"https:\/\/dev.presshero.co\/cleanlistnew.ca\/wp-content\/uploads\/2023\/03\/Frame-30.png\" class=\"attachment-large size-large wp-image-22453\" alt=\"cartoon rendering of volunteers picking up garbage in a park\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dba91eb elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"dba91eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Non-profits\u2019 primary source of funding is their donor base, which means understanding who is in their donor base, as well as ensuring their database is up to date is critical to their performance and impact.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7229b70 e-con-full e-flex e-con e-child\" data-id=\"7229b70\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f53ea1 elementor-widget elementor-widget-text-editor\" data-id=\"9f53ea1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Non-Profit Organization<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9c40a8 elementor-widget elementor-widget-text-editor\" data-id=\"a9c40a8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Non-Profit Organization<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7365fc elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"d7365fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Non-profits\u2019 primary source of funding is their donor base, which means understanding who is in their donor base, as well as ensuring their database is up to date is critical to their performance and impact.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-130d779 e-flex e-con-boxed e-con e-parent\" data-id=\"130d779\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c057bb0 e-con-full e-flex e-con e-child\" data-id=\"c057bb0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f4205c4 elementor-widget elementor-widget-text-editor\" data-id=\"f4205c4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #23803f;\">Problem:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d4464bc e-con-full e-flex e-con e-child\" data-id=\"d4464bc\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac8fa31 elementor-widget elementor-widget-text-editor\" data-id=\"ac8fa31\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Direct mail had been a well-established and effective fundraising technique for this national not-for-profit organization, but gift rates were on the decline and expenses were steadily increasing due to higher postage costs. Further, the donor database contained a large number of inactive donors from years past that was no longer profitable to mail.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-358eb30 e-flex e-con-boxed e-con e-parent\" data-id=\"358eb30\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a6960e7 e-con-full e-flex e-con e-child\" data-id=\"a6960e7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e2adb7 elementor-widget elementor-widget-text-editor\" data-id=\"2e2adb7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #23803f;\">Diagnosis:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3522457 e-con-full e-flex e-con e-child\" data-id=\"3522457\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40e942b elementor-widget elementor-widget-text-editor\" data-id=\"40e942b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Cleanlist did an analysis of the entire donor database with a focus on data quality and the profile of active local donors. It found that despite having used Blackbaud\u2019s address correction National Change Of Address (NOCA) service, a significant number of donors didn\u2019t reside at the address they had. This was especially true for inactive donors who achieved a validation rate of only 35%. The Cleanlist team also modelled the active donors and segmented them using the Prizm clustering system.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a84b9eb e-flex e-con-boxed e-con e-parent\" data-id=\"a84b9eb\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-76299d3 e-con-full e-flex e-con e-child\" data-id=\"76299d3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1671fd9 elementor-widget elementor-widget-text-editor\" data-id=\"1671fd9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #23803f;\">Solution:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-540a9c6 e-con-full e-flex e-con e-child\" data-id=\"540a9c6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-06773a8 elementor-widget elementor-widget-text-editor\" data-id=\"06773a8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The client hired Cleanlist to identify lapsed donors that could be verified to reside at the address on file and then rank them in order of priority using the active donor profile. The client then created a direct mail campaign to reactivate this higher potential segment. The Cleanlist team also flagged the current and lapsed donors that failed to verify at the address on file. The client developed a telemarketing campaign to reach this group and request a current mailing address. A follow-up mailer was sent the the updated records that included an appealing offer.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e082141 e-flex e-con-boxed e-con e-parent\" data-id=\"e082141\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f5aca9d e-con-full e-flex e-con e-child\" data-id=\"f5aca9d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0aa7b23 elementor-widget elementor-widget-text-editor\" data-id=\"0aa7b23\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #23803f;\">Achievements:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1babffc e-con-full e-flex e-con e-child\" data-id=\"1babffc\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fc6ef9d elementor-widget elementor-widget-text-editor\" data-id=\"fc6ef9d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>The mailing to verified lapsed donors was very profitable and the most successful in its history<\/li><li>25% of addresses were updated through the telemarketing campaign<\/li><li>Donations from the active segment increased by 10% by correcting the non-verified addresses<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f92c86 e-flex e-con-boxed e-con e-parent\" data-id=\"7f92c86\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-16c21ea e-con-full e-flex e-con e-child\" data-id=\"16c21ea\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e76d671 elementor-widget elementor-widget-text-editor\" data-id=\"e76d671\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #23803f;\">Key Results:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-281559b e-con-full e-flex e-con e-child\" data-id=\"281559b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30c3e9f elementor-widget elementor-widget-text-editor\" data-id=\"30c3e9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Reactivated lapsed donors<\/li><li>Reduced mailing costs<\/li><li>Increased number of active donors<\/li><li>Increase in overall donation gifts received<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c476b3d e-flex e-con-boxed e-con e-parent\" data-id=\"c476b3d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-09f3c83 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"09f3c83\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/dev.presshero.co\/cleanlistnew.ca\/case-studies\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to Case Studies<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Database maintenance on donor database for relationship management.<\/p>\n","protected":false},"author":9,"featured_media":22453,"parent":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-22624","case_study","type-case_study","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Non-Profit Organization - Cleanlist<\/title>\n<meta name=\"description\" content=\"Non-profits&#039; primary source of funding is their donor base, which means having clean data and understanding who they are is very important.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dev.presshero.co\/cleanlistnew.ca\/case_study\/non-profit-organization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Non-Profit Organization - Cleanlist\" \/>\n<meta property=\"og:description\" content=\"Non-profits&#039; primary source of funding is their donor base, which means having clean data and understanding who they are is very important.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dev.presshero.co\/cleanlistnew.ca\/case_study\/non-profit-organization\/\" \/>\n<meta property=\"og:site_name\" content=\"Cleanlist\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-11T17:36:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dev.presshero.co\/cleanlistnew.ca\/wp-content\/uploads\/2023\/03\/Frame-30.png\" \/>\n\t<meta property=\"og:image:width\" content=\"339\" \/>\n\t<meta property=\"og:image:height\" content=\"223\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dev.presshero.co\/cleanlistnew.ca\/case_study\/non-profit-organization\/\",\"url\":\"https:\/\/dev.presshero.co\/cleanlistnew.ca\/case_study\/non-profit-organization\/\",\"name\":\"Non-Profit Organization - 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