{"id":22623,"date":"2024-10-25T11:41:44","date_gmt":"2024-10-25T15:41:44","guid":{"rendered":"https:\/\/cleanlist.ca\/?post_type=case_study&#038;p=22623"},"modified":"2024-12-11T13:35:45","modified_gmt":"2024-12-11T17:35:45","slug":"national-grocery-chain","status":"publish","type":"case_study","link":"https:\/\/dev.presshero.co\/cleanlistnew.ca\/case_study\/national-grocery-chain\/","title":{"rendered":"National Grocery Chain"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"22623\" class=\"elementor elementor-22623\" data-elementor-post-type=\"case_study\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c256924 e-con-full e-flex e-con e-parent\" data-id=\"c256924\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-04a102b elementor-widget elementor-widget-text-editor\" data-id=\"04a102b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"vc_custom_heading\" style=\"text-align: center;\">CASE STUDIES<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-43e9fff e-flex e-con-boxed e-con e-parent\" data-id=\"43e9fff\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dd4f1d7 e-con-full e-flex e-con e-child\" data-id=\"dd4f1d7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0c5eb52 elementor-widget elementor-widget-image\" data-id=\"0c5eb52\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"352\" height=\"237\" src=\"https:\/\/dev.presshero.co\/cleanlistnew.ca\/wp-content\/uploads\/2023\/03\/Frame-29.png\" class=\"attachment-large size-large wp-image-22451\" alt=\"cartoon rendering of shoppers in grocery store\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c7843d elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"3c7843d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Loblaw Groceterias was founded by Theodore Loblaw and John Milton Cork in 1919. Loblaw opened the first Canadian self-service grocery store in Toronto in June 1919. Since it\u2019s introduction, Loblaws has become Canada\u2019s largest grocery store chain. During this grown they have expanded into new product lines and acquired additional companies. One notable acquisition being PC Optimum and the introduction of this loyalty program in all Loblaws stores.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a7d1a4e e-con-full e-flex e-con e-child\" data-id=\"a7d1a4e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49c945c elementor-widget elementor-widget-text-editor\" data-id=\"49c945c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>National Grocery Chain<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6bd969 elementor-widget elementor-widget-text-editor\" data-id=\"a6bd969\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Loblaws PC Optimum<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8077a6d elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"8077a6d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Loblaw Groceterias was founded by Theodore Loblaw and John Milton Cork in 1919. Loblaw opened the first Canadian self-service grocery store in Toronto in June 1919. Since it\u2019s introduction, Loblaws has become Canada\u2019s largest grocery store chain. During this grown they have expanded into new product lines and acquired additional companies. One notable acquisition being PC Optimum and the introduction of this loyalty program in all Loblaws stores.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-467bdda e-flex e-con-boxed e-con e-parent\" data-id=\"467bdda\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ad62e9f e-con-full e-flex e-con e-child\" data-id=\"ad62e9f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d82e486 elementor-widget elementor-widget-text-editor\" data-id=\"d82e486\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #23803f;\">Problem:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-15044cc e-con-full e-flex e-con e-child\" data-id=\"15044cc\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e304f85 elementor-widget elementor-widget-text-editor\" data-id=\"e304f85\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The client\u2019s extensive loyalty program was not reaching many of their customers. Thousands of letters, emails, and telephone calls weren\u2019t getting through to their intended recipients. This resulted in disappointed customers, lost revenues and missed opportunities.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39600bb e-flex e-con-boxed e-con e-parent\" data-id=\"39600bb\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0decf30 e-con-full e-flex e-con e-child\" data-id=\"0decf30\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2778d42 elementor-widget elementor-widget-text-editor\" data-id=\"2778d42\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #23803f;\">Diagnosis:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b718813 e-con-full e-flex e-con e-child\" data-id=\"b718813\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e7cf88e elementor-widget elementor-widget-text-editor\" data-id=\"e7cf88e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The client\u2019s customer loyalty database was huge, but it was filled with errors resulting from system migrations, business acquisitions, and a lack of proper maintenance over the years. Contact data formatting problems, duplicate records, field omissions and inaccuracies all prevented the client from running effective loyalty communications programs. Response rates were low, returned mail was high messages were bouncing, and calls went unanswered. Intelligent, segmented, customer targeting was particularly difficult. Unless these customer data problems were solved, the client\u2019s customer loyalty program would continue to suffer.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-58984a7 e-flex e-con-boxed e-con e-parent\" data-id=\"58984a7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e34f285 e-con-full e-flex e-con e-child\" data-id=\"e34f285\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-787a4f8 elementor-widget elementor-widget-text-editor\" data-id=\"787a4f8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #23803f;\">Solution:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8443683 e-con-full e-flex e-con e-child\" data-id=\"8443683\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3494279 elementor-widget elementor-widget-text-editor\" data-id=\"3494279\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Cleanlist performed an exhaustive assessment of the client\u2019s data. Custom routines were written to parse, format, and consolidate the client\u2019s numerous customer databases. Errors and inconsistencies were corrected, duplicates removed, and the structure of the data was optimized. With a new, clean benchmark for their customer data in place, Cleanlist was then able to enhance the data with current, up-to-date addresses, phone numbers, and more.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e94bd36 e-flex e-con-boxed e-con e-parent\" data-id=\"e94bd36\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8b03dca e-con-full e-flex e-con e-child\" data-id=\"8b03dca\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c975bb5 elementor-widget elementor-widget-text-editor\" data-id=\"c975bb5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #23803f;\">Achievements:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c4c2710 e-con-full e-flex e-con e-child\" data-id=\"c4c2710\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ee4dc8 elementor-widget elementor-widget-text-editor\" data-id=\"4ee4dc8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Multiple databases were formatted, cleaned and consolidated<\/li><li>Contact information was updated and verified for accuracy<\/li><li>Missing contact data was appended with up-to-date information<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d88dbf e-flex e-con-boxed e-con e-parent\" data-id=\"8d88dbf\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-65ae1a1 e-con-full e-flex e-con e-child\" data-id=\"65ae1a1\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dc59c26 elementor-widget elementor-widget-text-editor\" data-id=\"dc59c26\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #23803f;\">Key Results:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-443d5ff e-con-full e-flex e-con e-child\" data-id=\"443d5ff\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db6d7a8 elementor-widget elementor-widget-text-editor\" data-id=\"db6d7a8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Improved postal accuracy of client\u2019s customer database from 40% to 90%<\/li><li>Identified and corrected the nearly 10% of customers who had moved<\/li><li>Identified and corrected the nearly 10% of customers who had moved<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d8be45a e-flex e-con-boxed e-con e-parent\" data-id=\"d8be45a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-98b69e0 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"98b69e0\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/dev.presshero.co\/cleanlistnew.ca\/case-studies\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to Case Studies<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Specialized, precision-targeted, direct mail flyer campaigns for a superior ROI.<\/p>\n","protected":false},"author":9,"featured_media":22451,"parent":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-22623","case_study","type-case_study","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - 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