{"id":22619,"date":"2024-10-25T11:39:50","date_gmt":"2024-10-25T15:39:50","guid":{"rendered":"https:\/\/cleanlist.ca\/?post_type=case_study&#038;p=22619"},"modified":"2024-12-11T13:35:05","modified_gmt":"2024-12-11T17:35:05","slug":"national-furniture-chain","status":"publish","type":"case_study","link":"https:\/\/dev.presshero.co\/cleanlistnew.ca\/case_study\/national-furniture-chain\/","title":{"rendered":"National Furniture Chain"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"22619\" class=\"elementor elementor-22619\" data-elementor-post-type=\"case_study\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3998222 e-con-full e-flex e-con e-parent\" data-id=\"3998222\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d9a4e81 elementor-widget elementor-widget-text-editor\" data-id=\"d9a4e81\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"vc_custom_heading\" style=\"text-align: center;\">CASE STUDIES<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2182989 e-flex e-con-boxed e-con e-parent\" data-id=\"2182989\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-76d813c e-con-full e-flex e-con e-child\" data-id=\"76d813c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ecf7c7c elementor-widget elementor-widget-image\" data-id=\"ecf7c7c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"351\" height=\"236\" src=\"https:\/\/dev.presshero.co\/cleanlistnew.ca\/wp-content\/uploads\/2023\/03\/furniture.png\" class=\"attachment-large size-large wp-image-22449\" alt=\"cartoon rendering of couple shopping for new furniture\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb088a6 elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-hidden-tablet elementor-widget elementor-widget-text-editor\" data-id=\"bb088a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Ashley Homestore Canada \u2013 is a wholly owned subsidiary of Ashley Furniture Industries, with over fifty fine furniture and home decor retail stores across the country.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-85dde7b e-con-full e-flex e-con e-child\" data-id=\"85dde7b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e78a5c elementor-widget elementor-widget-text-editor\" data-id=\"4e78a5c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>National Furniture Chain<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93e910b elementor-widget elementor-widget-text-editor\" data-id=\"93e910b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Ashley Furniture<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c384e23 elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"c384e23\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Ashley Homestore Canada \u2013 is a wholly owned subsidiary of Ashley Furniture Industries, with over fifty fine furniture and home decor retail stores across the country.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d87c906 e-flex e-con-boxed e-con e-parent\" data-id=\"d87c906\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e35b6a7 e-con-full e-flex e-con e-child\" data-id=\"e35b6a7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d6bd02 elementor-widget elementor-widget-text-editor\" data-id=\"2d6bd02\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #23803f;\">Problem:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-906d48b e-con-full e-flex e-con e-child\" data-id=\"906d48b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f17d809 elementor-widget elementor-widget-text-editor\" data-id=\"f17d809\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Moving to a new apartment, or buying your first home: these moments involve the purchase of new furniture &#8211; and as a national supplier of fine furniture, the client was looking for ways to be top-of-mind for Canadians about to undergo these purchasing events.\u00a0<\/p><p>So instead of blanketing entire neighbourhoods with flyers and pamphlets with the knowledge that most of that expense would go to waste, the client needed a way to target specific households, which had either moved recently, or were about to move.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0f9d64f e-flex e-con-boxed e-con e-parent\" data-id=\"0f9d64f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cde89c8 e-con-full e-flex e-con e-child\" data-id=\"cde89c8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0784b58 elementor-widget elementor-widget-text-editor\" data-id=\"0784b58\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #23803f;\">Diagnosis:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d1f6783 e-con-full e-flex e-con e-child\" data-id=\"d1f6783\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49005d3 elementor-widget elementor-widget-text-editor\" data-id=\"49005d3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In order to precision-target these particular customers, a buyer profile was created. Cleanlist then used this profile to query our ResponseCanadaTM database and identify households which were either about to move, or who were on the move, within 40km of the client\u2019s fifty-plus locations.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f9f5ab3 e-flex e-con-boxed e-con e-parent\" data-id=\"f9f5ab3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ba768ed e-con-full e-flex e-con e-child\" data-id=\"ba768ed\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41c79c0 elementor-widget elementor-widget-text-editor\" data-id=\"41c79c0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #23803f;\">Solution:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f816ba0 e-con-full e-flex e-con e-child\" data-id=\"f816ba0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-525095d elementor-widget elementor-widget-text-editor\" data-id=\"525095d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The client hired Cleanlist to provide updated, cleaned and formatted, precision-targeted mailing lists on a monthly basis, consisting of households either about to move, or who were on the move for each of their fifty-plus locations.\u00a0<\/p><p>With this unique and valuable targeting information available only with Cleanlist, the client was able to run timely, relevant, ongoing direct marketing campaigns. The ability to directly target potential customers at the moment they are most likely to buy improved the client\u2019s ROI significantly.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cf1ee5d e-flex e-con-boxed e-con e-parent\" data-id=\"cf1ee5d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9309ce5 e-con-full e-flex e-con e-child\" data-id=\"9309ce5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-53a5c21 elementor-widget elementor-widget-text-editor\" data-id=\"53a5c21\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #23803f;\">Achievements:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d0b0d1 e-con-full e-flex e-con e-child\" data-id=\"4d0b0d1\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b96f974 elementor-widget elementor-widget-text-editor\" data-id=\"b96f974\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Reduced costs and waste from over-printing, postage, and delivery<\/li><li>Improved response rates from timely, targeted messaging<\/li><li>Better ROI from targeted direct mail campaigns<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b417cf7 e-flex e-con-boxed e-con e-parent\" data-id=\"b417cf7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f2d971e e-con-full e-flex e-con e-child\" data-id=\"f2d971e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22b820c elementor-widget elementor-widget-text-editor\" data-id=\"22b820c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #23803f;\">Key Results:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-64818d6 e-con-full e-flex e-con e-child\" data-id=\"64818d6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e2099f4 elementor-widget elementor-widget-text-editor\" data-id=\"e2099f4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Acquisition of new customers<\/li><li>Increase in total furniture sales<\/li><li>Increased foot traffic to retail stores<\/li><li>Increased visits to website<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e2a21b4 e-con-full e-flex e-con e-parent\" data-id=\"e2a21b4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f8890b elementor-align-center elementor-widget elementor-widget-button\" data-id=\"2f8890b\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/dev.presshero.co\/cleanlistnew.ca\/case-studies\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to Case Studies<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Leveraging Response Canada data for mover and pre-mover targeting.<\/p>\n","protected":false},"author":9,"featured_media":22449,"parent":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-22619","case_study","type-case_study","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>National Furniture Chain - Cleanlist<\/title>\n<meta name=\"description\" content=\"Ashley Homestore Canada \u2013 is a wholly owned subsidiary of Ashley Furniture Industries, with over fifty fine furniture and home decor retail stores across the country.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dev.presshero.co\/cleanlistnew.ca\/case_study\/national-furniture-chain\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"National Furniture Chain - Cleanlist\" \/>\n<meta property=\"og:description\" content=\"Ashley Homestore Canada \u2013 is a wholly owned subsidiary of Ashley Furniture Industries, with over fifty fine furniture and home decor retail stores across the country.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dev.presshero.co\/cleanlistnew.ca\/case_study\/national-furniture-chain\/\" \/>\n<meta property=\"og:site_name\" content=\"Cleanlist\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-11T17:35:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dev.presshero.co\/cleanlistnew.ca\/wp-content\/uploads\/2023\/03\/furniture.png\" \/>\n\t<meta property=\"og:image:width\" content=\"351\" \/>\n\t<meta property=\"og:image:height\" content=\"236\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dev.presshero.co\/cleanlistnew.ca\/case_study\/national-furniture-chain\/\",\"url\":\"https:\/\/dev.presshero.co\/cleanlistnew.ca\/case_study\/national-furniture-chain\/\",\"name\":\"National Furniture Chain - 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